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Not Your Average Online Marketing Podcast

This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing... Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people This podcast may still grow our business...but here's the difference: Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale. We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right. Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
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Now displaying: 2016
Dec 20, 2016

On today’s episode, we’re talking about what it takes to have a successful affiliate launch from the most magical place on earth – Disney World!

 

Dec 13, 2016

Welcome to the third and final part of the launch series on the Heart, Soul & Hustle Podcast! This week we are going to be diving deep into some of the tweaks we made in order to double the size of our latest launch. Want to know how you can take your launch to the next level? It’s all here on today’s show!

Dec 6, 2016

In this episode, we are talking about five major missteps that I made during my 6-figure launch; how they happened, why they happened and how you can use this information to make sure your next launch is a total success!

 

Nov 29, 2016

Today we’re diving deep into the numbers of our last launch, which did just over $130,000 in sales. We’re going to talk ad spend, profit, expenses and so much more, so if you’re looking for information on what a launch really involves, this episode is for you!

Nov 22, 2016

Today we’re speaking with Bruce Cardenas of Quest Nutrition, the company that’s on a mission to revolutionize food and make clean eating fun! They show that regardless of what industry you’re in, building relationships is key. We also discuss how to handle naysayers, and Bruce shares why there really is no competition in business!   

Nov 15, 2016

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama, and he's received many other accolades. In today’s episode, Neil shares his definition of hustle, how you don’t necessarily need 10,000 hours of doing something to be a true expert, and why the more risk you take can actually lead to less risk!

 

Nov 1, 2016

You’ve probably heard the saying, “If you build it, they will come.” This isn’t necessarily true though, especially in today’s online space. In this episode, we look at the steps to crafting a successful promotion and why just having what you sell on your website isn’t enough anymore!

Oct 25, 2016

In this episode, we’re talking all about how and when to boost your Facebook posts, setting goals for your campaigns, the importance of testing your ads and so much more!

 

Oct 18, 2016

In this episode, I share the importance of getting written reviews for your business, along with my three golden rules of testimonials. I also give you the specific questions to use when asking for testimonials, as well as why the most important thing is showing people that you care and you want to help others!

Oct 11, 2016

“Hustle” is integral to our brand here, but what exactly is it? More importantly, how do we bring hustle into our businesses and maximize it, without killing ourselves in the process? In this episode, I share five actionable steps that you can take today to do this!

Oct 4, 2016

Flash sales, or one-day sales, can help close the gap between launches or challenges but also boost revenue, test your software or simply just test your product. In this episode, I look at the six steps to a successful flash sale, along with considerations to keep in mind along the way!

Sep 27, 2016

Over the last several months, we’ve done some big stuff over at Heart, Soul & Hustle, and there’s been A LOT of buzz about Facebook ads in our community. In today’s episode, I share my simple troubleshooting system for what I do when my ads aren’t working. If you’re having trouble getting your Facebook ads to convert – this show is for you!

Sep 20, 2016

In this episode, we talk with Leimomi, who took our Rock Your Live Streams training and leveraged it to build a 6-figure business, in an amazingly short period of time. She shows that when you really lean into the things that leave you gratified at a very deep level, more fulfilment and success are practically a given!

Sep 13, 2016

Selena Soo is a business and publicity coach working with entrepreneurs who have personal brands. She helps coaches, consultants and service providers grow their brands and businesses by having them be seen as leaders in their respective industries. Today, Selena joins us to give her expert perspective on how you can leverage connections with influencers to do the same!

Sep 6, 2016

Jason Van Orden helps influencers and thought leaders turn expertise and ideas into courses, content and automated systems that amplify their income and impact. In this episode, he shares how you can optimize, scale and grow your business while decoding strategies like audience surveys, segmenting your email list and so much more.

Aug 30, 2016

In this episode, I discuss the mindset I have now, how it’s evolved and what shifts I’ve had to make in order to scale my business to the point it’s at now!

Aug 23, 2016

In this episode, we’re talking all about the Facebook ads we used in our recent launch, including the strategy, budget, targeting and more!

Aug 9, 2016

In this episode, we thought it would be fun to unpack our recent launch, by going back and looking at EVERYTHING – what worked, what didn’t work and specific tips and tools that can help you succeed.

Jul 19, 2016

Along with her husband Josh, Jill Stanton is the creator of “Screw The 9 To 5.” Together, they crush it teaching online marketing to others, and in this episode, Jill joins us to share how they massively grew their Facebook group (while getting people there engaged)!

Jul 12, 2016

Jen Kem has done amazing things in the entrepreneurial space. She has million dollar companies (and then some!) and recently completed a launch that generated $383,000 in just three days. She takes corporate culture and brings it into a small business setting, showing how you can use the strategies that massive corporations use to scale.

Jun 21, 2016

We've discovered what turns an average challenge into a high-performing 5-day challenge. By leveraging these secret triggers, you too can create a massive buying mindset in your potential customers!

Jun 14, 2016

Amber McCue helps entrepreneurs create businesses that scale! She shares how she did a 6-figure challenge by forming good relationships and executing, and that it’s ok to start small and work your way up. So start where you are, and make it happen!

 

Jun 7, 2016

Heart, Soul & Hustle has added over 10,000 active subscribers to our list since starting, and in this episode, we share the ways you can start building your list - today!

May 24, 2016

A lot of people have been asking for it – so here it is! In today’s solo episode, strategies are discussed to create a product and start making money online. Not sure where to start? Whether it’s your first day or 500th day in business, this stuff WILL work, as long as you apply it!

May 17, 2016

In this episode, Jamie Jenson discusses how to scale a business and write copy (with an authentic voice). She’s achieved amazing results for her clients and uses her previous comedy writing skills to hone in how she writes copy that converts like crazy!

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