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Not Your Average Online Marketing Podcast

This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing... Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people This podcast may still grow our business...but here's the difference: Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale. We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right. Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
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Now displaying: Page 2
Jan 6, 2022

How do you go from Social Media Posts to paying customers?  That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer.

Tune in to learn how to turn eyeballs into customers!

Dec 23, 2021

Did you know that Zach runs a candle company with his partner Simon?

Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product!

During this episode you'll discover:

  • How OFFERS are the key to success in any business
  • The importance of MENTORSHIP to success
  • The relevance of ROI and METRICS to scaling
  • And so much more...

Tune in to learn how candles and course collide!

Dec 17, 2021

As the year comes to a close - we see a common question emerging from our audience (that's YOU!).

Should I be advertising through the end of the year?

In theory a simple question, but in practice the answer varies based on your unique business.

In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads.

Let's get into it!

Dec 9, 2021

Join Zach as he walks you through a simple 5-email sequence you can use to nurture new leads and get them into your offers.  When you tune in you're gonna learn...

  • The EXACT flow that Zach uses to move people into his corner of the internet 
  • How to write the emails so that people engage with your content and buy your offers
  • A simple strategy to grow your socials while you grow your list.

So tune in and create a flow that engages, nurtures, and converts new leads!

Dec 2, 2021

Join Zach as he walks you through how to plan your 2022 for success - by quarter.  Learn how to...

  • Analyze your current offers (and ideas) to get the best results in the new year
  • Create an "at a glance" of your plans that takes up just one page of paper
  • Turn your ideas into a clear action plan that helps you reach your goals.

All that (and more) when you tune into this week's episode.

 

Nov 11, 2021

Wondering what's going on with launches these days? Want to know how to change and adapt to get results?

In this episode of the Not Your Average Online Marketing Podcast I talk about the major trends we're seeing with course launches, how to adapt to them, and what they mean for you!

Tune in to learn how to crush your launches into 2022 and beyond!

Oct 28, 2021

In this episode of the Not Your Average Online Marketing Podcast Zach breaks down the results from the bootcamp he ran in the month of October to grow his Membership.

You'll get a real look at the numbers (revenue, sales, conversion rates, etc) from his promo and learn what worked well and what didn't.

Also expect an overview of how to run your own 5-day bootcamp in this training too!

Listen in!

Oct 21, 2021

You've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more?

In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing.

Hint: It takes more than one stream of leads to grow.

Tune in to learn what the best practices are for paying leads, when they work, and when they don't.

Oct 7, 2021

Join Zach on today's episode to learn about the major trends in advertising that we're seeing for both our agency clients, and for the students in our membership.

Come learn how you can take advantage of these trends to maximize the results you can get with your ads.

Sep 30, 2021

Welcome to the Not Your Average Online Marketing Podcast! In this episode, we're talking low ticket offers! Love em or hate em - they are HOT right now, but does it make sense for your business?

We are talking about the benefits, and the pitfalls behind our $37 products - let's get into it!

Sep 23, 2021

Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am breaking down how we were able to launch our brand new membership, get 100 members in our first week as founding members, and the lessons you can take away from it. If you are looking to launch something, this episode is for you!

We are talking about a five-figure membership launch that we ran in our business. I am breaking down for you how we launched our new membership.

Sep 16, 2021

Welcome to the Not Your Average Online Marketing Podcast! On this week’s episode, we are going to be talking about ABRA. ABRA stands for Always Be Running Ads. 

I want to talk to you about the ads we run in our business that help us grow our following, engagement, advertising, and decrease our cost. I am also going to talk about the ads I recommend you run 24/7 as well. 

Sep 9, 2021

Welcome to the Not Your Average Online Marketing Podcast! We have some really exciting things to share with you. This week on the show we are talking about how to create $10,000 in revenue from a digital product if you are starting at absolute scratch. 

I am really excited about this. In the online marketing space, a lot of times we get enchanted by these numbers. I chose $10,000 because if you can take a product from 0-$10,000 you can actually have a fully flushed out offer or product that you can scale up to various levels of success.

Sep 2, 2021

Welcome to the Not Your Average Online Marketing Podcast! In this first episode, we are going to talk about why we changed the show, the thought process behind it, and really what is a not-so-average marketer. This show was formerly called the Heart, Soul, and Hustle podcast.

Sep 2, 2021

Welcome to the Not Your Average Online Marketing Podcast! We are going to teach you how to craft a 90-day plan for your business. This episode is all about how to craft a 90-day plan for your business and it comes out just in time for you to plan quarter four in September and get ready for the last quarter of the year.

Sep 2, 2021

Welcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it. 

We are trying to change the way people think about marketing.  In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the future. I saw four ways to give information freely without giving away so much that people don’t want to work with you.

Jun 10, 2021

On this episode, I am talking to one of my clients, Marisa Cummings, who is going to come on and tell you a little bit about her experience working with us, what she has realized about investing in herself, and some other really incredible things. If you are ready to learn from someone that has learned from me then this episode is for you.

Marisa is in our group coaching program and she has also gone through some of our courses, low-ticket offers, and weekend workshops.  Marisa is an A player in her space and she has really established a name and brand for herself.  She has done a lot of amazing things in the last year.  I am really excited to bring her on the show because I also want to bring in another voice to talk to you about what they have done with their business using some of the methodologies that we teach.

Connect with Marisa Cummings:

Marisa's Website: https://creativethursday.com/ 

 

Apr 6, 2021

In this episode, I am showing you how I sold $10,000 worth of candles online in 60 days.  We are going to talk about the fundamental business learnings that I took away from selling $10,000 in candles in our first 60 days of business.  This episode is more about the philosophy of business.  

When COVID hit and we were stuck inside my partner and I looked at what to do to fill all the empty time.  Many people threw themselves into work, exercise, and all kinds of things.  We came up with this idea to start a secondary company completely separate from our existing business.  

Mar 30, 2021

On this episode, we are talking about team and hiring. So if you have been thinking about expanding your team, getting support, delegating, or outsourcing this episode is for you. 

If you are on the fence about hiring, you’re overwhelmed, or you are thinking it is time, this is going to be such a great preliminary episode before you even start the hiring process. This episode is going to help you prepare for what barriers you are going to come against, issues you are going to have, and Theresa is really going to break this all down to make it super approachable.  

Mar 23, 2021

In this episode, we are talking to Celinne DeCosta about how you can prep your message for the masses.  You have been thinking about being featured in major media or you just want to be featured in other podcasts, this episode is about how to get ready for that. 

Opportunity and possibility are the intersections where you have got to be prepared.  You have got to have the information and story for when the opportunity to be featured somewhere presents itself.               

Celinne was born in the heart of Rome, Italy, to a Brazilian mother and an Italian father, She’s been a child of the world since she was introduced to it. Since leaving Italy, she’s gone from living in the quintessential suburban neighborhoods that American dreams are made of, to getting her communication degree at the University of Pennsylvania, to working as a brand strategist in corporate New York City. In 2016, she gave it all up to design her dream life.

Mar 11, 2021

Join Zach as he discusses how to write high converting Facebook Ad copy and design creative that converts to leads, sales, and more!  This is a power-packed 20 minute episode you don't want to miss!

Mar 2, 2021

Join Zach as he shares the major shifts he made in 2021 with himself, his team, and now his habits to get more stuff done in the business.

Feb 23, 2021

On this episode, we are talking about disrupting the online education industry with a good friend of mine, Bobby Klinck. If you want to change the way you do business for the better, this episode is for you so stay tuned. 

Bobby and I are really trying to make waves in the industry.  There is a massive shift going on in the industry in the way people price, make offers, sell offers, and deliver offers. We talk more about the shifts we are noticing in this episode.                                                

After graduating with honors from Harvard Law School, Bobby Klinck got a prestigious position “clerking” for a court of appeals judge and then went to work at prestigious law firms. His life changed forever thanks to a life coach who asked him if I liked what he did for a living and then. At that moment, he took the road less traveled to build an online business. Once he focused on connecting with my audience really strange things started happening… people started buying my stuff. Suddenly, he had a business that consistently generated five-figure months.

Feb 16, 2021

Join Zach as he takes you behind the scenes of the lessons he's learned from selling over 1,000 products priced at $37 or less - and what you can do if you want to replicate these results!

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