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Heart, Soul & Hustle

Zach Spuckler brings you top tricks, tips and industry leaders to help you take your online business to the next level. Everything from the art of confidently charging your worth to the science of a six-figure launch - you'll find it all on the Heart, Soul & Hustle Podcast!
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Apr 6, 2021

In this episode, I am showing you how I sold $10,000 worth of candles online in 60 days.  We are going to talk about the fundamental business learnings that I took away from selling $10,000 in candles in our first 60 days of business.  This episode is more about the philosophy of business.  

When COVID hit and we were stuck inside my partner and I looked at what to do to fill all the empty time.  Many people threw themselves into work, exercise, and all kinds of things.  We came up with this idea to start a secondary company completely separate from our existing business.  

Mar 30, 2021

On this episode, we are talking about team and hiring. So if you have been thinking about expanding your team, getting support, delegating, or outsourcing this episode is for you. 

If you are on the fence about hiring, you’re overwhelmed, or you are thinking it is time, this is going to be such a great preliminary episode before you even start the hiring process. This episode is going to help you prepare for what barriers you are going to come against, issues you are going to have, and Theresa is really going to break this all down to make it super approachable.  

Mar 23, 2021

In this episode, we are talking to Celinne DeCosta about how you can prep your message for the masses.  You have been thinking about being featured in major media or you just want to be featured in other podcasts, this episode is about how to get ready for that. 

Opportunity and possibility are the intersections where you have got to be prepared.  You have got to have the information and story for when the opportunity to be featured somewhere presents itself.               

Celinne was born in the heart of Rome, Italy, to a Brazilian mother and an Italian father, She’s been a child of the world since she was introduced to it. Since leaving Italy, she’s gone from living in the quintessential suburban neighborhoods that American dreams are made of, to getting her communication degree at the University of Pennsylvania, to working as a brand strategist in corporate New York City. In 2016, she gave it all up to design her dream life.

Mar 11, 2021

Join Zach as he discusses how to write high converting Facebook Ad copy and design creative that converts to leads, sales, and more!  This is a power-packed 20 minute episode you don't want to miss!

Mar 2, 2021

Join Zach as he shares the major shifts he made in 2021 with himself, his team, and now his habits to get more stuff done in the business.

Feb 23, 2021

On this episode, we are talking about disrupting the online education industry with a good friend of mine, Bobby Klinck. If you want to change the way you do business for the better, this episode is for you so stay tuned. 

Bobby and I are really trying to make waves in the industry.  There is a massive shift going on in the industry in the way people price, make offers, sell offers, and deliver offers. We talk more about the shifts we are noticing in this episode.                                                

After graduating with honors from Harvard Law School, Bobby Klinck got a prestigious position “clerking” for a court of appeals judge and then went to work at prestigious law firms. His life changed forever thanks to a life coach who asked him if I liked what he did for a living and then. At that moment, he took the road less traveled to build an online business. Once he focused on connecting with my audience really strange things started happening… people started buying my stuff. Suddenly, he had a business that consistently generated five-figure months.

Feb 16, 2021

Join Zach as he takes you behind the scenes of the lessons he's learned from selling over 1,000 products priced at $37 or less - and what you can do if you want to replicate these results!

Feb 9, 2021

I am really excited about this week’s episode.  This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz.  He knows everything there is to know about Google Ads.  He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for utilizing Google Ads.                                                    

Michael Alaniz is the founder, CEO, and Marketing Director of Local Loop Marketing, a marketing firm that helps businesses and organizations connect with clients. Their systems focus on digital lead acquisition through pay-per-click platforms in Google, Facebook, Bing, and Yahoo. Through Local Loop Marketing, Michael and his team also create custom content and personalized web work.

Show Notes:

[02:00] Everyone should start thinking about using Google Ads.  

[02:20] Michael shares how he got started with Google Ads.  His background is in B2B sales.  

[03:40] Google Ads are a complimentary thing to Facebook Ads. 

[03:50] Google will actually help you get your first campaigns up.  

[04:50] Google has three networks.  The search network is keyword-based, the display network is behavior-based, and the YouTube network - the video network.  

[05:49] When you’re spending any amount of money on Facebook Ads, you are generating an enormous amount of awareness for your name, your products, and whatever sequence you have in your launch.  During that time people are doing searches for you and your product name and you are leaving it up to the search engine to give them back something organic. 

[07:32] YouTube ads are different than Facebook Ads. 

[08:59] Once people engage with our Facebook Ads, that is often not our last stop.  

[10:02] With Google, you are garnering the attention that is already there and that is an opportunity that a lot of marketers are not taking.  

[11:35] The cost on Google is lower, and the intent is higher.

[14:25] A lot of marketers are on YouTube looking for that solution.  If we want that omnipresence then we have to not neglect the highest-trafficked platforms.  

[15:48] Search engine optimization (SEO) is very powerful, but that is a long-term game. 

[17:50] Google Ads is an incredible short-term play but they also give you this incredible data in analytics. The power of high intent data is incredible. 

[19:07] Google Analytics should be on your website.  Any form submission should be a goal on Google Analytics.    

[20:40] Inside the Google Ads platform is a keyword planning tool where you can insert your website and Google will historically tell you the volume for those keywords and give you some additional ideas.  

[21:40] Surfing the net means there is a wave out there.  You want to get in front of that wave and you want to find where the waves are as opposed to splashing around and creating your own wave.  You can accomplish that with Google Analytics and using the keyword tool in Google Ads.  

[24:28] Google Analytics is giving you the data to create the experience people are actively searching for. 

[25:30] When you’re doing a core search inquiry scroll to the bottom and the related search terms can drive your new content. Then you can click on one of the related search terms and find related search terms for those.  

[26:23] YouTube is the second largest search engine owned by Google.  

[27:49] The plug-in Keywords Everywhere will also tell you what people are searching for so you can develop content around those topics.   Google is saying people are searching for these topics, go make the content.  

[29:38] Zach and Michael have teamed up to host a live workshop on how to get started with Google Ads.  Check it out here

[32:18] The workshop is going to cover three areas: analytics, marketing, and search.  It will also cover the basics that someone needs to do to get started using Google Ads now. 

[34:55] Making more accessible offers is really going to be the future of this market. 

[35:36] The future is going to be Google Ads because people aren’t there yet. Early adopters have so much potential.   If you are seeing the potential on Facebook, you are missing the potential on Google if you’re not already there.

[37:20] YouTube is very underutilized.  The scalability of YouTube Ads is incredible. 

[38:22] It is easier to get started on Google than you think.  The complexity is there for anyone that wishes to explore deeper.  

[39:55] You don’t have to be an expert to do Google Ads.  There are some basic foundational things that you can do to run your own account.  

Jan 12, 2021

In this episode, I am talking about how to create content that converts to leads, sales, and lifetime customers.  If you are looking to create better and more consistent content or just need to know what content to create then this episode is for you.                                                

I am stoked for this week’s episode because one of the questions I get most frequently is what content do I create and how do I create that content.  I wanted to do an episode where I talk about how to create content that ultimately converts.  We are going to get into what do I mean by converts, how does content convert, and how do we create really good content. 

This week I’m hosting a three-hour workshop on how to launch your digital course with Facebook ads. If you want to join me you can check it out here.

Jan 5, 2021

With iOS 14 coming out, and the talks of how internet data privacy is going to change, what does it mean for you and your Facebook Ads?  Listen in as Zach breaks down what this means for you and your business in under 20 minutes.

Dec 15, 2020

In this episode, I am talking about the 90 day launch plan. I am going to walk you through week by week by how I would launch in the next 90 days and how you can too. 

I am stoked for this week’s episode because I am going to be walking you through how I plan out my launches and structure my 90 day plan so that I am able to get products out there without just rushing to market with having lackluster launches while getting really incredible results for myself and my clients. 

The doors to my new signature program Launch It is officially open.  Get more information here. This program puts the 90 launch plan into play with action, support, and accountability.  

Dec 8, 2020

In this episode, I am talking about the keys to having your best launch yet. I really want your next launch to be your best launch.  A lot of times we set expectations on whether the launch is a success or not based on purely the bottom line revenue.  There is a lot more that goes into a launch. 

We are going to talk about the four keys to having your best launch yet.  It is important that we set the stage by saying generally your first launch does not retire you.  Your first launch is not the time you quit your job.  You are probably still a side hustler and figuring it out.  Your launches are going to scale with time.  This episode is about YOUR first successful launch. Shed those expectations and comparisons and let’s go! 

Dec 1, 2020

In this episode, I am talking about how to plan a successful digital course launch so that you can launch with confidence, get your product out there, and create the impact that you want. If you have been thinking about launching a digital course, program, or offer this episode is for you.  

Planning is going to be really important in the coming year.  We have so many things that are unexpected come up in life, the world, and the economy and we can’t control those things.  What we can control is what we plan to do.  In this episode, I am going to walk you through my process for creating a successful launch plan.  We are going to cover how to create a launch calendar, how to prime your audience for your offer, refining your sales vehicle, and the actual launch itself. 

Nov 24, 2020

On this episode, I am talking about what it costs to launch. If you have been thinking about launching your digital product, your service, coaching program, consulting, or any other digital-based offer, this episode is for you.  

I am breaking down what is required of you to have a successful launch.  I am going to talk about the three types of launch expenses, calculating how to figure out what you should be spending on your launch,  and what all goes into your launch.  I am also going to share behind the scenes details of a few of my launches so you can learn from my mistakes.  

Nov 17, 2020

After almost 6 years in business, and over $500,000 in managed ad spend, I want to take you behind the scenes of what’s working now in online marketing when it comes to Facebook Ads and give you the lessons that I’ve learned from managing ads for myself and clients.

Nov 15, 2020

After nearly 12 months of silence, we're back with a brand new season of The Heart, Soul & Hustle Podcast. Go behind the scenes of our business, see what we've been up to, and learn what to expect in this new season of the show. From Facebook Ads, to Listbuilding, to Launching - we've got you covered.

Mar 5, 2020

Learn how Zach created a low ticket product funnel that fills his agency with new leads on a regular basis using email marketing, social media, and advertising to drive new leads

Oct 31, 2019

Today’s episode is a little different than what I usually do on the podcast, but I’m so excited to dive in with my two guests Kathleen LeGrys and Karen Pattock, as we go behind the scenes of their Facebook Ads Management for their most recent membership site launch - the Wellness Business Insiders Club!

For the full episode show notes and links mentioned, head to www.HeartSoulHustle.com/134

Oct 24, 2019

At the time of this recording, I'm determined to show up and play a bigger game more than ever before as I've just attended the signature events hosted by 2 of my biggest mentors - Amy Porterfield and James Wedmore - who have inspired me to do so.

That's why I'm coming to you today with some behind the scenes changes we've made here over at Heart, Soul & Hustle. In particular, the underground pivot we've made to go from offering online courses to offering intimate 1-1 services as a Facebook Ads Agency.

And today as I tell you more about this transition in the business, I also want to share with you the 4 key indicators you must know before hiring out ads in your business.

For the full episode show notes, head to: www.heartsoulhustle.com/133

Oct 17, 2019

Would you like to know what makes you uniquely credible as an expert in your field? While there is a place for your products, services, branding, graphics, messaging, and so much more… 

...it’s your courage to fully show up for the audience you serve that matters most. 

That's why I’ve invited on my new friend, Mai-kee Tsang, onto the HSH podcast today to talk about her 5 stage ascension framework centred around courage, and how this truly impacts our bottom line in our businesses.

Did This Conversation With Mai-kee Resonate With You? If so, I’d Love To Hear Your Feedback via Dm On Instagram (@Heartsoulhustle)! Or You Can Put A Screenshot In Your Instagram Stories And Tag Me And Mai-kee @MaikeeTsang

For the full episode show notes, head on over to: www.HeartSoulHustle.com/132

Oct 17, 2019

Have you tried nearly everything to become more productive in your life— only to find that writing your “Big 3” goals of the day, using the pomodoro method, or writing yet another checklist can only take your productivity so far?

Well, I’m pleased to introduce you to Jo Bendle, who is our guest on the HSH podcast this week! She helps entrepreneurs to reclaim their time to live the lives they were meant to live. When I heard her speak about approaching productivity from both a masculine and feminine point of view, I knew she was the go-to person to walk us through this productivity rut which most of us entrepreneurs find ourselves in.

Did This Conversation With Jo Resonate With You? I’d Love To Hear Your Biggest Takeaways via Dm Me On Instagram (@Heartsoulhustle)! Or Put A Screenshot In Your Instagram Stories And Tag Me And Jo, @Jo_Bendle

For the full episode show notes, head on over to: www.HeartSoulHustle.com/131

Oct 17, 2019

Have you ever envisioned running a live event to grow your income and impact for your business? Well, you’re in luck because in this episode, I’m chatting with Tash Corbin who is a Heart Centred Business Strategist, and the founder of the Heart Centred Business Conference. And in this episode, our conversation will open your eyes to what it truly takes to make your own dream event a reality, and how you can make a big impact on your audience as a result.

Did This Conversation With Tash Resonate With You? I’d Love To Hear Your Feedback. Just Dm Me On Instagram (@Heartsoulhustle) Or Put A Screenshot In Your Instagram Stories And Tag Me And Tash, @TashCorbin! 

For the full episode show notes, head on over to: www.HeartSoulHustle.com/130

Aug 15, 2019

How would you like to get paid for promoting things that you use and love? The amazing Jill Stanton of Screw The Nine To Five is here to reveal how they use affiliate marketing in their business to serve their audience, and generate massive results at the same time!  If you’ve ever thought of doing affiliate marketing, this episode will open your eyes to how it can be light, easy and fun!

Did this conversation with Jill resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Jill, @screwtheninetofive!

Jun 27, 2019

Today is a special episode, because I’m chatting with the one and only Amy Porterfield! Amy teaches budding entrepreneurs how to grow their email list and then create and launch digital courses with webinars. She has killed the game of online marketing by staying very focused and consistent, and in this episode you’ll hear how she’s been able to streamline her business by not having a million offers, yet making millions of dollars!

Want to start growing your email list today? You can register for Amy’s free masterclass at http://amyporterfield.com/listbuilding!

Did this conversation with Amy resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Amy, @amyporterfield!

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