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Not Your Average Online Marketing Podcast

This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing... Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people This podcast may still grow our business...but here's the difference: Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale. We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right. Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
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Now displaying: 2018
Dec 4, 2018

On today’s episode we’re debriefing our recent Black Friday Sale. I’ll be revealing what worked, what didn’t and how you can leverage this type of promotion in your business too!

 

Nov 14, 2018

On today’s episode I’m inviting back a special guest - my “secret weapon” when it comes to sales, Aandra Bohlen! Anytime I need to have a sales conversation with a qualified lead, I talk to her. You’ll hear why Aandra doesn’t call what she does “closing”, and you’ll learn the exact framework for sales conversations that she uses to get a win-win result for both her and the prospect.

For full show notes and links, visit: http://heartsoulhustle.com/blog  

Oct 9, 2018

I’ve got a special show for you today, as I welcome back my friend and mentor James Wedmore to the podcast! As you’ll hear from James, there’s a lot more to business than just the latest marketing funnel or advertising hack, and he’s going to challenge what you think you know about achieving success in business. 

For full show notes from this episode, and to download James amazing 8-part video series, Rise of the Digital CEO, visit http://heartsoulhustle.com/111!

Aug 28, 2018

Are you in the market for a professional sales page, but not looking to spend a crazy amount of money to have one designed for you? You’re in luck, because we recently went through this very process, and today I’m going to share with you the strategy we used to get a great looking sales page - without blowing a big budget.

Aug 21, 2018

Ever wonder how you can get out of your business so you can get more done, enjoy like and still scale successfully? In this episode I’m joined by Mike Michalowicz, the author of the perennial bestseller Profit First, the cult classic The Toilet Paper Entrepreneur, and other revered small business books, and he has spent 6 years seeking the solution entrepreneurs need — how to get more done while working less – and he discovered it. Mike is here to talk about his recently released book Clockwork, and I know you’re going to get a ton of value from his simple, yet highly impactful, strategies!

 

 

Aug 7, 2018

Are you looking to create your first product, and you aren’t sure when is the best time to launch it to the world? Or maybe you already have a product, but you don’t know if now is the right time to be expanding your suite of products. In this episode I’ll be sharing my thoughts on both scenarios, as well as talking about what I’ve done (and continue to do) in my own business when it comes to launching!

Are you struggling with your Facebook ads? This episode is sponsored by my free training called 7 Steps to a High Converting Facebook Ads Campaign, which you can now sign up for at http://heartsoulhustle.com/fbclass!

What do you think of these shorter episodes? Would you like to see more of them, or do you prefer our usual 25 to 30 minute shows? I want to hear your thoughts – DM me on Instagram, @heartsoulhustle.

 

 

 

Jul 31, 2018

What I’m talking about today is a little bit different than our recent episodes, in that it’s not quite as tactical. You probably know that content creation is a vital part of our businesses, but it also takes a lot of energy and focus to make it happen. In this episode I’ll be sharing the ways that I get inspired to put out great content!

You can register for my free training, Top 10 List Building Techniques to Get Your First (or Next) 1,000 Subscribers taking place on Wednesday, August 1st, over at http://heartsoulhustle.com/listbuilding.

 

Jul 24, 2018

Do you want a bigger email list, and you’re looking for a strategy that will help you get there faster? In this episode I’m sharing my framework for how you can create a true listbuilding machine!

You can also register for my free training, Top 10 List Building Techniques to Get Your First (or Next) 1,000 Subscribers taking place on Wednesday, August 1st, over at http://heartsoulhustle.com/listbuilding.

Jul 17, 2018

You’ve probably heard the phrase that “the money is in the list”, and it’s got you asking how you can build your own email list, beyond just running Facebook ads. In today’s episode I’m sharing 5 strategies that you can start using today to grow that email list – without paid advertising.

If you’re not yet at 1,000 email subscribers on your list, head over to http://heartsoulhustle.com/1000 to grab The Ultimate Guide to Your First 1,000 Subscribers (in just 90 Days)!

 

Jul 10, 2018

Are you looking for a quick and easy way to generate new members into your membership or paid offer? In this episode I’m talking about a mini promotion that I recently ran to get more people into my Monthly Marketing Playbook membership, and I’ll be sharing exactly how I did this and the results that we got.

What do you think of these shorter, behind-the-scenes episodes? If you’d like me to do more of them, take a screenshot on your device of you listening to this podcast and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, or what I can tweak to make it more applicable to your business!

Jul 3, 2018

Have you been thinking of outsourcing, but not quite sure where to start? In this episode I’ll be talking about how you can outsource, so that you can take more off your plate and get more done. I’ll share the 3 places you can go to find someone to help you, and you’ll also hear the “3 C’s” of outsourcing!

Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! Are you interested in the group coaching experience that I talk about in this episode? Send me a direct message on Instagram, @heartsoulhustle to learn more!

Jun 26, 2018

Feeling overwhelmed? On today’s episode I’m talking about what to do when you’re feeling this way, by giving you tactical strategies that you can use to get into a space of productivity!

Are you a digital business owner who’s launches have hit a glass ceiling, but you wanna go BIG? Visit http://heartsoulhustle.com/apply  for more information about my upcoming Your Biggest Launch Ever Mastermind!

Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! Are you interested in the group coaching experience that I talk about in this episode? Send me a direct message on Instagram, @heartsoulhustle to learn more!

Jun 19, 2018

In this episode I’m taking you behind-the-scenes of the amazing mastermind I’m a part of and sharing with you the 5 key lessons that I’ve learned over the past 2.5 years as a member. As you’ll hear, being successful comes down to your mindset, and I’ll be sharing with you the shifts that you can start making today to get even better results in your business.

Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! Are you interested in the group coaching experience that I talk about in this episode? Send me a direct message on Instagram, @heartsoulhustle to learn more!

Jun 12, 2018

For the 100th episode of this podcast, I thought I’d do something special. I wanted to tell you the exact steps I would take to get to my first 5-figure launch, if I had to start over – from scratch!

Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads!

Jun 5, 2018

I’m really excited about this week’s episode, because I’ll be talking about my membership site, The Monthly Marketing Playbook. I’ve already learned so much since launching it, and today I’ll be revealing what’s worked, what hasn’t and what we’re doing to make it better, every single day.

Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads!

May 29, 2018

Facebook ads are affordable and effective when you get them right, but what do you do when they’re not converting? In this episode I’ll walk you through the steps to take to make sure that this doesn’t happen to you, and that the ads you are running get you the best results possible.

Want to learn the 7 Steps to a Profitable Facebook Ad Campaign? Join me on my live class, Thursday, May 31st, 2018! http://heartsoulhustle.com/class

Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads!

 

 

May 22, 2018

Today’s guest has built a super-successful business, and he’s here to share this expertise in this episode. James Schramko founded SuperFastBusiness.com, and he shares how he’s been able to use his offers to create recurring revenue, scale his business and get awesome results – all while living the type of life that he wants to live.

May 15, 2018

Today I’m joined by content marketing expert Lacy Boggs, to talk all about how to create really engaging content. More importantly, how one figures out what kind of content to promote to his or her audience. The reality is that a calendar with content is going to help you get consistent and better results, which makes this such an important topic to pay attention to for all online marketers!

May 8, 2018

If you’re in the online space there’s a good chance you’ve heard about GDPR, but what exactly is it and what do we have to do to comply to the new regulations? In this episode, My friend Gena Shingle Jaffe is going to give us her expertise as a lawyer to break it all down for us. Please note that today’s episode is legal information, not legal advice, but GDPR is something that we need to be aware of and take action on, and this episode will help you do just that!

May 1, 2018

Everyone has launches that don’t go the way they expected them to, but what do you do when this happens? It’s ok if you’ve had a bad launch, but I’m going to show why you don’t need to completely shut down after one. On today’s episode I’m going to give you the four steps to follow in order to turn a failed launch into a great opportunity for better growth in your business!

 

Apr 24, 2018

I’m super excited to be bringing you my conversation with our guest Jennifer Allwood, the wildly successful entrepreneur who helps other creators like her build their businesses to make more, while working less. You’re going to hear how Jennifer transitioned from her background in decorative painting and has now built and leveraged an amazing following on social media. She gives her best tips and strategies so that you can do the same!

Apr 17, 2018

On this episode we’ll be diving into lead magnets, or “freebies”: what works, what converts and what you need to know to create a successful one. I’ll be giving you the 5 keys creating a successful lead magnet, along with examples of what you can use for your own!

Mar 27, 2018

On this episode, I’m interviewing a student of my signature program, The 5-Figure Challenge. You’ll be hearing how Caitlin Bacher was able to craft a 5-day challenge that did over 6-figures in sales of her digital course – you don’t want to miss this one!

 

Mar 20, 2018

We’ve been talking about challenges on the show for a couple of weeks now, and today we’re going to do the same because challenges are a powerful way to grow your business (and a very engaged audience)! The reality is though that not all 5-day challenges are created the same, so today I’m sharing the 5 key things that I think will give your challenge the most success possible.

Mar 13, 2018

If you know anything about me, you know I love using challenges to launch my products and services. On today’s episode, we’ll be talking about challenge launches in 2018 and what you’ll need to know to get the best results from them!

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