Info

Not Your Average Online Marketing Podcast

This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing... Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people This podcast may still grow our business...but here's the difference: Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale. We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right. Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
RSS Feed
Not Your Average Online Marketing Podcast
2022
August
July
June
May
April
March
February
January


2021
December
November
October
September
June
April
March
February
January


2020
December
November
March


2019
October
August
June
May
April
February
January


2018
December
November
October
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: 2020
Dec 15, 2020

In this episode, I am talking about the 90 day launch plan. I am going to walk you through week by week by how I would launch in the next 90 days and how you can too. 

I am stoked for this week’s episode because I am going to be walking you through how I plan out my launches and structure my 90 day plan so that I am able to get products out there without just rushing to market with having lackluster launches while getting really incredible results for myself and my clients. 

The doors to my new signature program Launch It is officially open.  Get more information here. This program puts the 90 launch plan into play with action, support, and accountability.  

Dec 8, 2020

In this episode, I am talking about the keys to having your best launch yet. I really want your next launch to be your best launch.  A lot of times we set expectations on whether the launch is a success or not based on purely the bottom line revenue.  There is a lot more that goes into a launch. 

We are going to talk about the four keys to having your best launch yet.  It is important that we set the stage by saying generally your first launch does not retire you.  Your first launch is not the time you quit your job.  You are probably still a side hustler and figuring it out.  Your launches are going to scale with time.  This episode is about YOUR first successful launch. Shed those expectations and comparisons and let’s go! 

Dec 1, 2020

In this episode, I am talking about how to plan a successful digital course launch so that you can launch with confidence, get your product out there, and create the impact that you want. If you have been thinking about launching a digital course, program, or offer this episode is for you.  

Planning is going to be really important in the coming year.  We have so many things that are unexpected come up in life, the world, and the economy and we can’t control those things.  What we can control is what we plan to do.  In this episode, I am going to walk you through my process for creating a successful launch plan.  We are going to cover how to create a launch calendar, how to prime your audience for your offer, refining your sales vehicle, and the actual launch itself. 

Nov 24, 2020

On this episode, I am talking about what it costs to launch. If you have been thinking about launching your digital product, your service, coaching program, consulting, or any other digital-based offer, this episode is for you.  

I am breaking down what is required of you to have a successful launch.  I am going to talk about the three types of launch expenses, calculating how to figure out what you should be spending on your launch,  and what all goes into your launch.  I am also going to share behind the scenes details of a few of my launches so you can learn from my mistakes.  

Nov 17, 2020

After almost 6 years in business, and over $500,000 in managed ad spend, I want to take you behind the scenes of what’s working now in online marketing when it comes to Facebook Ads and give you the lessons that I’ve learned from managing ads for myself and clients.

Nov 15, 2020

After nearly 12 months of silence, we're back with a brand new season of The Heart, Soul & Hustle Podcast. Go behind the scenes of our business, see what we've been up to, and learn what to expect in this new season of the show. From Facebook Ads, to Listbuilding, to Launching - we've got you covered.

Mar 5, 2020

Learn how Zach created a low ticket product funnel that fills his agency with new leads on a regular basis using email marketing, social media, and advertising to drive new leads

1