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Heart, Soul & Hustle

Zach Spuckler brings you top tricks, tips and industry leaders to help you take your online business to the next level. Everything from the art of confidently charging your worth to the science of a six-figure launch - you'll find it all on the Heart, Soul & Hustle Podcast!
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Now displaying: 2021
Apr 6, 2021

In this episode, I am showing you how I sold $10,000 worth of candles online in 60 days.  We are going to talk about the fundamental business learnings that I took away from selling $10,000 in candles in our first 60 days of business.  This episode is more about the philosophy of business.  

When COVID hit and we were stuck inside my partner and I looked at what to do to fill all the empty time.  Many people threw themselves into work, exercise, and all kinds of things.  We came up with this idea to start a secondary company completely separate from our existing business.  

Mar 30, 2021

On this episode, we are talking about team and hiring. So if you have been thinking about expanding your team, getting support, delegating, or outsourcing this episode is for you. 

If you are on the fence about hiring, you’re overwhelmed, or you are thinking it is time, this is going to be such a great preliminary episode before you even start the hiring process. This episode is going to help you prepare for what barriers you are going to come against, issues you are going to have, and Theresa is really going to break this all down to make it super approachable.  

Mar 23, 2021

In this episode, we are talking to Celinne DeCosta about how you can prep your message for the masses.  You have been thinking about being featured in major media or you just want to be featured in other podcasts, this episode is about how to get ready for that. 

Opportunity and possibility are the intersections where you have got to be prepared.  You have got to have the information and story for when the opportunity to be featured somewhere presents itself.               

Celinne was born in the heart of Rome, Italy, to a Brazilian mother and an Italian father, She’s been a child of the world since she was introduced to it. Since leaving Italy, she’s gone from living in the quintessential suburban neighborhoods that American dreams are made of, to getting her communication degree at the University of Pennsylvania, to working as a brand strategist in corporate New York City. In 2016, she gave it all up to design her dream life.

Mar 11, 2021

Join Zach as he discusses how to write high converting Facebook Ad copy and design creative that converts to leads, sales, and more!  This is a power-packed 20 minute episode you don't want to miss!

Mar 2, 2021

Join Zach as he shares the major shifts he made in 2021 with himself, his team, and now his habits to get more stuff done in the business.

Feb 23, 2021

On this episode, we are talking about disrupting the online education industry with a good friend of mine, Bobby Klinck. If you want to change the way you do business for the better, this episode is for you so stay tuned. 

Bobby and I are really trying to make waves in the industry.  There is a massive shift going on in the industry in the way people price, make offers, sell offers, and deliver offers. We talk more about the shifts we are noticing in this episode.                                                

After graduating with honors from Harvard Law School, Bobby Klinck got a prestigious position “clerking” for a court of appeals judge and then went to work at prestigious law firms. His life changed forever thanks to a life coach who asked him if I liked what he did for a living and then. At that moment, he took the road less traveled to build an online business. Once he focused on connecting with my audience really strange things started happening… people started buying my stuff. Suddenly, he had a business that consistently generated five-figure months.

Feb 16, 2021

Join Zach as he takes you behind the scenes of the lessons he's learned from selling over 1,000 products priced at $37 or less - and what you can do if you want to replicate these results!

Feb 9, 2021

I am really excited about this week’s episode.  This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz.  He knows everything there is to know about Google Ads.  He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for utilizing Google Ads.                                                    

Michael Alaniz is the founder, CEO, and Marketing Director of Local Loop Marketing, a marketing firm that helps businesses and organizations connect with clients. Their systems focus on digital lead acquisition through pay-per-click platforms in Google, Facebook, Bing, and Yahoo. Through Local Loop Marketing, Michael and his team also create custom content and personalized web work.

Show Notes:

[02:00] Everyone should start thinking about using Google Ads.  

[02:20] Michael shares how he got started with Google Ads.  His background is in B2B sales.  

[03:40] Google Ads are a complimentary thing to Facebook Ads. 

[03:50] Google will actually help you get your first campaigns up.  

[04:50] Google has three networks.  The search network is keyword-based, the display network is behavior-based, and the YouTube network - the video network.  

[05:49] When you’re spending any amount of money on Facebook Ads, you are generating an enormous amount of awareness for your name, your products, and whatever sequence you have in your launch.  During that time people are doing searches for you and your product name and you are leaving it up to the search engine to give them back something organic. 

[07:32] YouTube ads are different than Facebook Ads. 

[08:59] Once people engage with our Facebook Ads, that is often not our last stop.  

[10:02] With Google, you are garnering the attention that is already there and that is an opportunity that a lot of marketers are not taking.  

[11:35] The cost on Google is lower, and the intent is higher.

[14:25] A lot of marketers are on YouTube looking for that solution.  If we want that omnipresence then we have to not neglect the highest-trafficked platforms.  

[15:48] Search engine optimization (SEO) is very powerful, but that is a long-term game. 

[17:50] Google Ads is an incredible short-term play but they also give you this incredible data in analytics. The power of high intent data is incredible. 

[19:07] Google Analytics should be on your website.  Any form submission should be a goal on Google Analytics.    

[20:40] Inside the Google Ads platform is a keyword planning tool where you can insert your website and Google will historically tell you the volume for those keywords and give you some additional ideas.  

[21:40] Surfing the net means there is a wave out there.  You want to get in front of that wave and you want to find where the waves are as opposed to splashing around and creating your own wave.  You can accomplish that with Google Analytics and using the keyword tool in Google Ads.  

[24:28] Google Analytics is giving you the data to create the experience people are actively searching for. 

[25:30] When you’re doing a core search inquiry scroll to the bottom and the related search terms can drive your new content. Then you can click on one of the related search terms and find related search terms for those.  

[26:23] YouTube is the second largest search engine owned by Google.  

[27:49] The plug-in Keywords Everywhere will also tell you what people are searching for so you can develop content around those topics.   Google is saying people are searching for these topics, go make the content.  

[29:38] Zach and Michael have teamed up to host a live workshop on how to get started with Google Ads.  Check it out here

[32:18] The workshop is going to cover three areas: analytics, marketing, and search.  It will also cover the basics that someone needs to do to get started using Google Ads now. 

[34:55] Making more accessible offers is really going to be the future of this market. 

[35:36] The future is going to be Google Ads because people aren’t there yet. Early adopters have so much potential.   If you are seeing the potential on Facebook, you are missing the potential on Google if you’re not already there.

[37:20] YouTube is very underutilized.  The scalability of YouTube Ads is incredible. 

[38:22] It is easier to get started on Google than you think.  The complexity is there for anyone that wishes to explore deeper.  

[39:55] You don’t have to be an expert to do Google Ads.  There are some basic foundational things that you can do to run your own account.  

Jan 12, 2021

In this episode, I am talking about how to create content that converts to leads, sales, and lifetime customers.  If you are looking to create better and more consistent content or just need to know what content to create then this episode is for you.                                                

I am stoked for this week’s episode because one of the questions I get most frequently is what content do I create and how do I create that content.  I wanted to do an episode where I talk about how to create content that ultimately converts.  We are going to get into what do I mean by converts, how does content convert, and how do we create really good content. 

This week I’m hosting a three-hour workshop on how to launch your digital course with Facebook ads. If you want to join me you can check it out here.

Jan 5, 2021

With iOS 14 coming out, and the talks of how internet data privacy is going to change, what does it mean for you and your Facebook Ads?  Listen in as Zach breaks down what this means for you and your business in under 20 minutes.

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