Did you know that Zach runs a candle company with his partner Simon?
Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product!
During this episode you'll discover:
Tune in to learn how candles and course collide!
As the year comes to a close - we see a common question emerging from our audience (that's YOU!).
Should I be advertising through the end of the year?
In theory a simple question, but in practice the answer varies based on your unique business.
In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads.
Let's get into it!
Join Zach as he walks you through a simple 5-email sequence you can use to nurture new leads and get them into your offers. When you tune in you're gonna learn...
So tune in and create a flow that engages, nurtures, and converts new leads!
Join Zach as he walks you through how to plan your 2022 for success - by quarter. Learn how to...
All that (and more) when you tune into this week's episode.
Wondering what's going on with launches these days? Want to know how to change and adapt to get results?
In this episode of the Not Your Average Online Marketing Podcast I talk about the major trends we're seeing with course launches, how to adapt to them, and what they mean for you!
Tune in to learn how to crush your launches into 2022 and beyond!
In this episode of the Not Your Average Online Marketing Podcast Zach breaks down the results from the bootcamp he ran in the month of October to grow his Membership.
You'll get a real look at the numbers (revenue, sales, conversion rates, etc) from his promo and learn what worked well and what didn't.
Also expect an overview of how to run your own 5-day bootcamp in this training too!
Listen in!
You've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more?
In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing.
Hint: It takes more than one stream of leads to grow.
Tune in to learn what the best practices are for paying leads, when they work, and when they don't.
Join Zach on today's episode to learn about the major trends in advertising that we're seeing for both our agency clients, and for the students in our membership.
Come learn how you can take advantage of these trends to maximize the results you can get with your ads.
Welcome to the Not Your Average Online Marketing Podcast! In this episode, we're talking low ticket offers! Love em or hate em - they are HOT right now, but does it make sense for your business?
We are talking about the benefits, and the pitfalls behind our $37 products - let's get into it!
Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am breaking down how we were able to launch our brand new membership, get 100 members in our first week as founding members, and the lessons you can take away from it. If you are looking to launch something, this episode is for you!
We are talking about a five-figure membership launch that we ran in our business. I am breaking down for you how we launched our new membership.
Welcome to the Not Your Average Online Marketing Podcast! On this week’s episode, we are going to be talking about ABRA. ABRA stands for Always Be Running Ads.
I want to talk to you about the ads we run in our business that help us grow our following, engagement, advertising, and decrease our cost. I am also going to talk about the ads I recommend you run 24/7 as well.
Welcome to the Not Your Average Online Marketing Podcast! We have some really exciting things to share with you. This week on the show we are talking about how to create $10,000 in revenue from a digital product if you are starting at absolute scratch.
I am really excited about this. In the online marketing space, a lot of times we get enchanted by these numbers. I chose $10,000 because if you can take a product from 0-$10,000 you can actually have a fully flushed out offer or product that you can scale up to various levels of success.
Welcome to the Not Your Average Online Marketing Podcast! We are going to teach you how to craft a 90-day plan for your business. This episode is all about how to craft a 90-day plan for your business and it comes out just in time for you to plan quarter four in September and get ready for the last quarter of the year.
Welcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it.
We are trying to change the way people think about marketing. In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the future. I saw four ways to give information freely without giving away so much that people don’t want to work with you.
Welcome to the Not Your Average Online Marketing Podcast! In this first episode, we are going to talk about why we changed the show, the thought process behind it, and really what is a not-so-average marketer. This show was formerly called the Heart, Soul, and Hustle podcast.
On this episode, I am talking to one of my clients, Marisa Cummings, who is going to come on and tell you a little bit about her experience working with us, what she has realized about investing in herself, and some other really incredible things. If you are ready to learn from someone that has learned from me then this episode is for you.
Marisa is in our group coaching program and she has also gone through some of our courses, low-ticket offers, and weekend workshops. Marisa is an A player in her space and she has really established a name and brand for herself. She has done a lot of amazing things in the last year. I am really excited to bring her on the show because I also want to bring in another voice to talk to you about what they have done with their business using some of the methodologies that we teach.
Marisa's Website: https://creativethursday.com/
In this episode, I am showing you how I sold $10,000 worth of candles online in 60 days. We are going to talk about the fundamental business learnings that I took away from selling $10,000 in candles in our first 60 days of business. This episode is more about the philosophy of business.
When COVID hit and we were stuck inside my partner and I looked at what to do to fill all the empty time. Many people threw themselves into work, exercise, and all kinds of things. We came up with this idea to start a secondary company completely separate from our existing business.
On this episode, we are talking about team and hiring. So if you have been thinking about expanding your team, getting support, delegating, or outsourcing this episode is for you.
If you are on the fence about hiring, you’re overwhelmed, or you are thinking it is time, this is going to be such a great preliminary episode before you even start the hiring process. This episode is going to help you prepare for what barriers you are going to come against, issues you are going to have, and Theresa is really going to break this all down to make it super approachable.
In this episode, we are talking to Celinne DeCosta about how you can prep your message for the masses. You have been thinking about being featured in major media or you just want to be featured in other podcasts, this episode is about how to get ready for that.
Opportunity and possibility are the intersections where you have got to be prepared. You have got to have the information and story for when the opportunity to be featured somewhere presents itself.
Celinne was born in the heart of Rome, Italy, to a Brazilian mother and an Italian father, She’s been a child of the world since she was introduced to it. Since leaving Italy, she’s gone from living in the quintessential suburban neighborhoods that American dreams are made of, to getting her communication degree at the University of Pennsylvania, to working as a brand strategist in corporate New York City. In 2016, she gave it all up to design her dream life.
Join Zach as he discusses how to write high converting Facebook Ad copy and design creative that converts to leads, sales, and more! This is a power-packed 20 minute episode you don't want to miss!
Join Zach as he shares the major shifts he made in 2021 with himself, his team, and now his habits to get more stuff done in the business.
On this episode, we are talking about disrupting the online education industry with a good friend of mine, Bobby Klinck. If you want to change the way you do business for the better, this episode is for you so stay tuned.
Bobby and I are really trying to make waves in the industry. There is a massive shift going on in the industry in the way people price, make offers, sell offers, and deliver offers. We talk more about the shifts we are noticing in this episode.
After graduating with honors from Harvard Law School, Bobby Klinck got a prestigious position “clerking” for a court of appeals judge and then went to work at prestigious law firms. His life changed forever thanks to a life coach who asked him if I liked what he did for a living and then. At that moment, he took the road less traveled to build an online business. Once he focused on connecting with my audience really strange things started happening… people started buying my stuff. Suddenly, he had a business that consistently generated five-figure months.
Join Zach as he takes you behind the scenes of the lessons he's learned from selling over 1,000 products priced at $37 or less - and what you can do if you want to replicate these results!
I am really excited about this week’s episode. This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz. He knows everything there is to know about Google Ads. He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for utilizing Google Ads.
Michael Alaniz is the founder, CEO, and Marketing Director of Local Loop Marketing, a marketing firm that helps businesses and organizations connect with clients. Their systems focus on digital lead acquisition through pay-per-click platforms in Google, Facebook, Bing, and Yahoo. Through Local Loop Marketing, Michael and his team also create custom content and personalized web work.
[02:00] Everyone should start thinking about using Google Ads.
[02:20] Michael shares how he got started with Google Ads. His background is in B2B sales.
[03:40] Google Ads are a complimentary thing to Facebook Ads.
[03:50] Google will actually help you get your first campaigns up.
[04:50] Google has three networks. The search network is keyword-based, the display network is behavior-based, and the YouTube network - the video network.
[05:49] When you’re spending any amount of money on Facebook Ads, you are generating an enormous amount of awareness for your name, your products, and whatever sequence you have in your launch. During that time people are doing searches for you and your product name and you are leaving it up to the search engine to give them back something organic.
[07:32] YouTube ads are different than Facebook Ads.
[08:59] Once people engage with our Facebook Ads, that is often not our last stop.
[10:02] With Google, you are garnering the attention that is already there and that is an opportunity that a lot of marketers are not taking.
[11:35] The cost on Google is lower, and the intent is higher.
[14:25] A lot of marketers are on YouTube looking for that solution. If we want that omnipresence then we have to not neglect the highest-trafficked platforms.
[15:48] Search engine optimization (SEO) is very powerful, but that is a long-term game.
[17:50] Google Ads is an incredible short-term play but they also give you this incredible data in analytics. The power of high intent data is incredible.
[19:07] Google Analytics should be on your website. Any form submission should be a goal on Google Analytics.
[20:40] Inside the Google Ads platform is a keyword planning tool where you can insert your website and Google will historically tell you the volume for those keywords and give you some additional ideas.
[21:40] Surfing the net means there is a wave out there. You want to get in front of that wave and you want to find where the waves are as opposed to splashing around and creating your own wave. You can accomplish that with Google Analytics and using the keyword tool in Google Ads.
[24:28] Google Analytics is giving you the data to create the experience people are actively searching for.
[25:30] When you’re doing a core search inquiry scroll to the bottom and the related search terms can drive your new content. Then you can click on one of the related search terms and find related search terms for those.
[26:23] YouTube is the second largest search engine owned by Google.
[27:49] The plug-in Keywords Everywhere will also tell you what people are searching for so you can develop content around those topics. Google is saying people are searching for these topics, go make the content.
[29:38] Zach and Michael have teamed up to host a live workshop on how to get started with Google Ads. Check it out here.
[32:18] The workshop is going to cover three areas: analytics, marketing, and search. It will also cover the basics that someone needs to do to get started using Google Ads now.
[34:55] Making more accessible offers is really going to be the future of this market.
[35:36] The future is going to be Google Ads because people aren’t there yet. Early adopters have so much potential. If you are seeing the potential on Facebook, you are missing the potential on Google if you’re not already there.
[37:20] YouTube is very underutilized. The scalability of YouTube Ads is incredible.
[38:22] It is easier to get started on Google than you think. The complexity is there for anyone that wishes to explore deeper.
[39:55] You don’t have to be an expert to do Google Ads. There are some basic foundational things that you can do to run your own account.