Info

Not Your Average Online Marketing Podcast

This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing... Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people This podcast may still grow our business...but here's the difference: Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale. We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right. Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
RSS Feed
Not Your Average Online Marketing Podcast
2022
August
July
June
May
April
March
February
January


2021
December
November
October
September
June
April
March
February
January


2020
December
November
March


2019
October
August
June
May
April
February
January


2018
December
November
October
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: February, 2021
Feb 23, 2021

On this episode, we are talking about disrupting the online education industry with a good friend of mine, Bobby Klinck. If you want to change the way you do business for the better, this episode is for you so stay tuned. 

Bobby and I are really trying to make waves in the industry.  There is a massive shift going on in the industry in the way people price, make offers, sell offers, and deliver offers. We talk more about the shifts we are noticing in this episode.                                                

After graduating with honors from Harvard Law School, Bobby Klinck got a prestigious position “clerking” for a court of appeals judge and then went to work at prestigious law firms. His life changed forever thanks to a life coach who asked him if I liked what he did for a living and then. At that moment, he took the road less traveled to build an online business. Once he focused on connecting with my audience really strange things started happening… people started buying my stuff. Suddenly, he had a business that consistently generated five-figure months.

Feb 16, 2021

Join Zach as he takes you behind the scenes of the lessons he's learned from selling over 1,000 products priced at $37 or less - and what you can do if you want to replicate these results!

Feb 9, 2021

I am really excited about this week’s episode.  This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz.  He knows everything there is to know about Google Ads.  He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for utilizing Google Ads.                                                    

Michael Alaniz is the founder, CEO, and Marketing Director of Local Loop Marketing, a marketing firm that helps businesses and organizations connect with clients. Their systems focus on digital lead acquisition through pay-per-click platforms in Google, Facebook, Bing, and Yahoo. Through Local Loop Marketing, Michael and his team also create custom content and personalized web work.

Show Notes:

[02:00] Everyone should start thinking about using Google Ads.  

[02:20] Michael shares how he got started with Google Ads.  His background is in B2B sales.  

[03:40] Google Ads are a complimentary thing to Facebook Ads. 

[03:50] Google will actually help you get your first campaigns up.  

[04:50] Google has three networks.  The search network is keyword-based, the display network is behavior-based, and the YouTube network - the video network.  

[05:49] When you’re spending any amount of money on Facebook Ads, you are generating an enormous amount of awareness for your name, your products, and whatever sequence you have in your launch.  During that time people are doing searches for you and your product name and you are leaving it up to the search engine to give them back something organic. 

[07:32] YouTube ads are different than Facebook Ads. 

[08:59] Once people engage with our Facebook Ads, that is often not our last stop.  

[10:02] With Google, you are garnering the attention that is already there and that is an opportunity that a lot of marketers are not taking.  

[11:35] The cost on Google is lower, and the intent is higher.

[14:25] A lot of marketers are on YouTube looking for that solution.  If we want that omnipresence then we have to not neglect the highest-trafficked platforms.  

[15:48] Search engine optimization (SEO) is very powerful, but that is a long-term game. 

[17:50] Google Ads is an incredible short-term play but they also give you this incredible data in analytics. The power of high intent data is incredible. 

[19:07] Google Analytics should be on your website.  Any form submission should be a goal on Google Analytics.    

[20:40] Inside the Google Ads platform is a keyword planning tool where you can insert your website and Google will historically tell you the volume for those keywords and give you some additional ideas.  

[21:40] Surfing the net means there is a wave out there.  You want to get in front of that wave and you want to find where the waves are as opposed to splashing around and creating your own wave.  You can accomplish that with Google Analytics and using the keyword tool in Google Ads.  

[24:28] Google Analytics is giving you the data to create the experience people are actively searching for. 

[25:30] When you’re doing a core search inquiry scroll to the bottom and the related search terms can drive your new content. Then you can click on one of the related search terms and find related search terms for those.  

[26:23] YouTube is the second largest search engine owned by Google.  

[27:49] The plug-in Keywords Everywhere will also tell you what people are searching for so you can develop content around those topics.   Google is saying people are searching for these topics, go make the content.  

[29:38] Zach and Michael have teamed up to host a live workshop on how to get started with Google Ads.  Check it out here

[32:18] The workshop is going to cover three areas: analytics, marketing, and search.  It will also cover the basics that someone needs to do to get started using Google Ads now. 

[34:55] Making more accessible offers is really going to be the future of this market. 

[35:36] The future is going to be Google Ads because people aren’t there yet. Early adopters have so much potential.   If you are seeing the potential on Facebook, you are missing the potential on Google if you’re not already there.

[37:20] YouTube is very underutilized.  The scalability of YouTube Ads is incredible. 

[38:22] It is easier to get started on Google than you think.  The complexity is there for anyone that wishes to explore deeper.  

[39:55] You don’t have to be an expert to do Google Ads.  There are some basic foundational things that you can do to run your own account.  

1