How do you go from Social Media Posts to paying customers? That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer.
Tune in to learn how to turn eyeballs into customers!
Did you know that Zach runs a candle company with his partner Simon?
Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product!
During this episode you'll discover:
Tune in to learn how candles and course collide!
As the year comes to a close - we see a common question emerging from our audience (that's YOU!).
Should I be advertising through the end of the year?
In theory a simple question, but in practice the answer varies based on your unique business.
In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads.
Let's get into it!
Join Zach as he walks you through a simple 5-email sequence you can use to nurture new leads and get them into your offers. When you tune in you're gonna learn...
So tune in and create a flow that engages, nurtures, and converts new leads!
Join Zach as he walks you through how to plan your 2022 for success - by quarter. Learn how to...
All that (and more) when you tune into this week's episode.
Wondering what's going on with launches these days? Want to know how to change and adapt to get results?
In this episode of the Not Your Average Online Marketing Podcast I talk about the major trends we're seeing with course launches, how to adapt to them, and what they mean for you!
Tune in to learn how to crush your launches into 2022 and beyond!
In this episode of the Not Your Average Online Marketing Podcast Zach breaks down the results from the bootcamp he ran in the month of October to grow his Membership.
You'll get a real look at the numbers (revenue, sales, conversion rates, etc) from his promo and learn what worked well and what didn't.
Also expect an overview of how to run your own 5-day bootcamp in this training too!
Listen in!
You've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more?
In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing.
Hint: It takes more than one stream of leads to grow.
Tune in to learn what the best practices are for paying leads, when they work, and when they don't.
Join Zach on today's episode to learn about the major trends in advertising that we're seeing for both our agency clients, and for the students in our membership.
Come learn how you can take advantage of these trends to maximize the results you can get with your ads.
Welcome to the Not Your Average Online Marketing Podcast! In this episode, we're talking low ticket offers! Love em or hate em - they are HOT right now, but does it make sense for your business?
We are talking about the benefits, and the pitfalls behind our $37 products - let's get into it!
Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am breaking down how we were able to launch our brand new membership, get 100 members in our first week as founding members, and the lessons you can take away from it. If you are looking to launch something, this episode is for you!
We are talking about a five-figure membership launch that we ran in our business. I am breaking down for you how we launched our new membership.
Welcome to the Not Your Average Online Marketing Podcast! On this week’s episode, we are going to be talking about ABRA. ABRA stands for Always Be Running Ads.
I want to talk to you about the ads we run in our business that help us grow our following, engagement, advertising, and decrease our cost. I am also going to talk about the ads I recommend you run 24/7 as well.
Welcome to the Not Your Average Online Marketing Podcast! We have some really exciting things to share with you. This week on the show we are talking about how to create $10,000 in revenue from a digital product if you are starting at absolute scratch.
I am really excited about this. In the online marketing space, a lot of times we get enchanted by these numbers. I chose $10,000 because if you can take a product from 0-$10,000 you can actually have a fully flushed out offer or product that you can scale up to various levels of success.
Welcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it.
We are trying to change the way people think about marketing. In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the future. I saw four ways to give information freely without giving away so much that people don’t want to work with you.
On this episode, I am talking to one of my clients, Marisa Cummings, who is going to come on and tell you a little bit about her experience working with us, what she has realized about investing in herself, and some other really incredible things. If you are ready to learn from someone that has learned from me then this episode is for you.
Marisa is in our group coaching program and she has also gone through some of our courses, low-ticket offers, and weekend workshops. Marisa is an A player in her space and she has really established a name and brand for herself. She has done a lot of amazing things in the last year. I am really excited to bring her on the show because I also want to bring in another voice to talk to you about what they have done with their business using some of the methodologies that we teach.
Marisa's Website: https://creativethursday.com/
In this episode, we are talking to Celinne DeCosta about how you can prep your message for the masses. You have been thinking about being featured in major media or you just want to be featured in other podcasts, this episode is about how to get ready for that.
Opportunity and possibility are the intersections where you have got to be prepared. You have got to have the information and story for when the opportunity to be featured somewhere presents itself.
Celinne was born in the heart of Rome, Italy, to a Brazilian mother and an Italian father, She’s been a child of the world since she was introduced to it. Since leaving Italy, she’s gone from living in the quintessential suburban neighborhoods that American dreams are made of, to getting her communication degree at the University of Pennsylvania, to working as a brand strategist in corporate New York City. In 2016, she gave it all up to design her dream life.
Join Zach as he shares the major shifts he made in 2021 with himself, his team, and now his habits to get more stuff done in the business.
In this episode, I am talking about how to create content that converts to leads, sales, and lifetime customers. If you are looking to create better and more consistent content or just need to know what content to create then this episode is for you.
I am stoked for this week’s episode because one of the questions I get most frequently is what content do I create and how do I create that content. I wanted to do an episode where I talk about how to create content that ultimately converts. We are going to get into what do I mean by converts, how does content convert, and how do we create really good content.
This week I’m hosting a three-hour workshop on how to launch your digital course with Facebook ads. If you want to join me you can check it out here.
In this episode, I am talking about how to plan a successful digital course launch so that you can launch with confidence, get your product out there, and create the impact that you want. If you have been thinking about launching a digital course, program, or offer this episode is for you.
Planning is going to be really important in the coming year. We have so many things that are unexpected come up in life, the world, and the economy and we can’t control those things. What we can control is what we plan to do. In this episode, I am going to walk you through my process for creating a successful launch plan. We are going to cover how to create a launch calendar, how to prime your audience for your offer, refining your sales vehicle, and the actual launch itself.
On this episode, I am talking about what it costs to launch. If you have been thinking about launching your digital product, your service, coaching program, consulting, or any other digital-based offer, this episode is for you.
I am breaking down what is required of you to have a successful launch. I am going to talk about the three types of launch expenses, calculating how to figure out what you should be spending on your launch, and what all goes into your launch. I am also going to share behind the scenes details of a few of my launches so you can learn from my mistakes.
After almost 6 years in business, and over $500,000 in managed ad spend, I want to take you behind the scenes of what’s working now in online marketing when it comes to Facebook Ads and give you the lessons that I’ve learned from managing ads for myself and clients.
After nearly 12 months of silence, we're back with a brand new season of The Heart, Soul & Hustle Podcast. Go behind the scenes of our business, see what we've been up to, and learn what to expect in this new season of the show. From Facebook Ads, to Listbuilding, to Launching - we've got you covered.
Learn how Zach created a low ticket product funnel that fills his agency with new leads on a regular basis using email marketing, social media, and advertising to drive new leads
Today’s episode is a little different than what I usually do on the podcast, but I’m so excited to dive in with my two guests Kathleen LeGrys and Karen Pattock, as we go behind the scenes of their Facebook Ads Management for their most recent membership site launch - the Wellness Business Insiders Club!
For the full episode show notes and links mentioned, head to www.HeartSoulHustle.com/134
At the time of this recording, I'm determined to show up and play a bigger game more than ever before as I've just attended the signature events hosted by 2 of my biggest mentors - Amy Porterfield and James Wedmore - who have inspired me to do so.
That's why I'm coming to you today with some behind the scenes changes we've made here over at Heart, Soul & Hustle. In particular, the underground pivot we've made to go from offering online courses to offering intimate 1-1 services as a Facebook Ads Agency.
And today as I tell you more about this transition in the business, I also want to share with you the 4 key indicators you must know before hiring out ads in your business.
For the full episode show notes, head to: www.heartsoulhustle.com/133