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Not Your Average Online Marketing Podcast

This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing... Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people This podcast may still grow our business...but here's the difference: Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale. We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right. Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
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Now displaying: March, 2022
Mar 31, 2022
Have you ever wanted to SELL OUT your coaching program but we're sure what to do to make it happen? 

In this week's episode I break down how we sold out our coaching program in 4 short days.

When you tune in you'll discover...

-> How what we did MONTHS before the program made a huge difference

-> The importance of being willing to TALK (on the phone) with potential coaching clients

-> How we sold out our program WITHOUT a sales page!

So tune in, listen up, and enjoy!

Mar 24, 2022
If you've been thinking about growing your list this episode is for you.  We're talking about the importance of consistent listbuildling - and it's not just WHY listbuilding is so important, but how to do it!

When you tune in you'll hear...

-> The Importance of list growth for CONSISTENT business growth, not just instant sales

-> The relevance of LCV (and what it is)

-> How we grow our list consinstently and the strategies you can implement too.

I can't wait to hear what you think of this weeks show!

Mar 17, 2022

Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am talking to Marisa Cummings, an Incubator student, which is our group coaching program turned extraordinaire marketer over just a series of incredible launches and events. If you have been eyeing up our coaching program, you want to hear from one of our students, or you just want to have better launches, this episode is for you so stay tuned. 

 

I am so excited because this is the first episode of the Not Your Average Online Marketing podcast where we have a guest. I wanted the first guest to be a student that is really crushing it. 



Show Notes:

  • [01:21] Marisa is an educator and artist who's been in the game for 15 + years. She has been in the coaching space since 2008. 
  • [03:29] She helps artists who sell directly to their collectors online. She loves empowering artists in this area. 
  • [05:51] As coaches, teachers, and mentors we have to show up and do our marketing part too. 
  • [07:10] She did a paid 5-day challenge. 
  • [09:13] It is not that our free students aren’t getting results and doing really amazing things. The paid people just show up at a higher capacity. 
  • [14:54] Her paid launch has higher engagement, participation, interaction, quality of commitment, and buy-in from the potential members. 
  • [16:15] As you serve people where you are, your confidence in yourself and the results you create for other people will expand. 
  • [18:33] Art is when someone connects with you energetically. In order to get somewhere, you have to start somewhere. It takes time and practice to get good at what you’re doing. 
  • [21:52] If you haven’t put in the time, energy, mastery, and transactional experience to charge what you want to charge, it is going to be hard. 
  • [26:23] That lived and invested experience is what allows you to conceptualize your future. You don’t have that if you’re not open. 
  • [27:21] It is important to find people that you find that connection with and you trust for coaching. Do your research and take your time deciding if it is the right next step for you. 
  • [29:56] You’re not going to uplevel by yourself so find somebody like Zach that you can trust, that knows what they're doing, that has the experience, that has guiding people like you, and then when you go in be open about what that person is sharing. 
  • [34:23] Marisa shares some results she has accomplished over the last 18 months. 
  • [38:57] She played full out from day one, tried new things, grown and evolved, and that has made all the difference. 
  • [41:04] It is so important to dial in your messaging, your marketing, your offer, and how you best serve people.  
  • [43:56] It is exciting to succeed with people. 
  • [44:50] Check out the Incubator Coaching Program.




Links Mentioned on the Show From Zach:

 

Connect with Marisa Cummings:

Mar 10, 2022

Want to know how we've taken our membership to 300 members and a six-figure run rate in just a few short months? Then this episode is for you!

When you tune in you're going to learn: -> How we took our membership to its first 100 members in a couple weeks

-> The power of consistent promotion to grow your membership

-> The common pitfalls of membership (that we've experienced) and how to fix them

-> Our 6-month promotional schedule to grow our membership to the six-figure run rate!

 

If you're ready to learn more about memberships (and what we've done to scale ours) you don't wanna miss this one!

Mar 3, 2022

What can you learn when a launch goes (or is going) sideways? Can you save it? Should you call it?

That's what today's episode is all about - setting yourself up for the maximum level of success with your launches.

I'm going to take you behind the scenes of a launch we did that was, well tough, and share with you...

-> How to pivot if a launch isn't going well

-> Lessons to takeaway from a launch that missed the mark by 50%

-> The importance of lead up to a luanch (even if you're short on time)

So tune in, listen up, and enjoy!

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